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Why You Should Create High-Quality Content for Your Website

If you create high-quality content for your website, you are making your brand stand out from your competitors. Adding content to your site drives more traffic and encourages people to come to your site more often to stay up to date on your latest information. We have taken inspiration from the SEO Diet book to create some strategies, tips and techniques to help build your site by adding fresh content to the strategy and website.

Reason Number One: Freshness

Freshness is one reason why you should add content to your site. According to the SEO Diet, spiders will visit the site more often if your content is fresh. Search engines, such as Google, strive to rank fresh and valuable content as much possible because users are searching questions because they want a solution. With more useful and relevant information, search engines may index your new, fresh content quicker.

Reason Number Two: Search Engine Real Estate

Your website’s rankings are affected by size and relevancy. Think about it; a small website with very little information won’t be ranking or pulling information compared to a larger website that gets indexed and pulled for more keywords. When you create high-quality content for your website, you are keeping it fresh while adding new keywords along the way. This will help you rank higher when people are searching for specific terms. Just make sure to know which keywords to consider for your site before you try to rank for specific things.

Reason Number Three: Repeat Visitors

As mentioned above, when you create high-quality content for your website, you are influencing people to come back to your website to read the new blogs. Building a reputation starts slow, but once it gets the ball rolling, more people will talk about it. However, this process does take time, so don’t expect results overnight. You must continue adding content to see results. One blog every once in a while is not going to produce results. Make sure you are consistent as you create high-quality content.

Archived content will begin to happen for your site eventually. This means the content you offer has built a reputation for credibility and established a track record for your company.

“Imagine you go to a website with a news section that dates back several years. Imagine you visit a second website with no archived content. Which company will you feel more inclined to do business with – the one with an obvious history and track record, or the one that appears less established?” 1

Sources:

  1. SEO Diet – Chapter 14: The Importance of Search Engine Real Estate
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