How to Use SEO and PPC Together
Are you looking for the best efforts to generate more leads, drive more traffic to your website, and boost revenue for your business? SEO and PPC are the dynamic duos for your digital marketing needs. Let’s discuss how to use SEO and PPC together to enhance your digital marketing strategies.
What Is SEO and How Does It Work?
Search Engine Optimization, or SEO, is the process of enhancing a website to rank higher in searches. Through the use of Natural Optimization or Organic Search, you will be “building a website’s search engine rankings using keyword research, keyword selection, keyword-optimized content, keyword-optimized title tags, meta description tags, header tags, image alt tags, sitemaps, a quality linking structure, and a clean URL structure.” Your website will gain traffic from search engine result pages or SERPs organically through optimization.
What Is PPC & How Does it Work?
Pay-Per-Click, or PPC, is a digital marketing tactic to increase clicks and traffic to your site. PPC ads listed on SERPs are paid based on specific keywords. They are listed separately from the organic search results and will indicate that they are sponsored results. PPC ads are ranked based on a bidding system or a combination of bidding systems and click-through rates. Keep in mind, you are only paying for the ads after someone has clicked on it.
How SEO and PPC Can Improve Your Site
Your business is sure to blossom if you decide to implement SEO and PPC into your digital marketing strategies. When you use SEO and PPC together, you will notice an increase in traffic organically and through bidding on specific keywords for your ads. Don’t worry if you are unsure how to maximize your brand’s efforts through SEO and PPC. Our digital marketing agency recommends working with SEO and PPC specialists to ensure you are benefiting from both strategies. By implementing specific keywords in your content and ads, you will see surprisingly successful results.
For example, if you are using SEO as you are writing content and are trying to get certain keywords to rank, you can use a PPC campaign to get the ball rolling faster. It can take a little longer for your content to get crawled or seen, but with PPC, you can get immediate results.
Another great example of how SEO and PPC go together is by giving you more information on data and what you may be lacking or improving on. By analyzing data such as clickthrough rates or conversions, you will get a better understanding of your company and where more efforts should be applied.
If you still want to learn more about SEO and PPC, the SEO Diet book gives great insight into everything that has to do with digital marketing.
SEO Diet – Introduction: Key Common SEO Terms