What’s the Buzz?

Good blog content is current, it’s relevant to what’s going on in the world and specifically your industry.  Staying up to date on the trends emerging in your area of expertise as well as topics people are talking about is key in brainstorming content ideas that would do well on the world wide web. A great way to do this is to set up Google alerts and enable notifications across your social media platforms and forums. You can find inspiration for content topics in the unlikeliest places, especially if you give it a creative spin to make it relevant to your business and help it stand out in the midst of all the news people are bombarded with every day. If you are passionate about the topic and you enjoy writing the piece, readers will be able to tell and are more likely to return for more content.

Research Keywords

An interesting topic isn’t enough, though. Writing good blog content means producing good work. Anyone can write words, but you need the right words, a voice, and a point of view. Writing good blog content involves the strategic use of appropriate SEO keywords in order for major search engines to find your blog and rank it higher so people can find it. The experts of an SEO agency are masters at developing a content strategy the incorporates valuable keywords to ensure that articles and blogs are “fit to be found.” Keywords and interlinking go hand in hand as well. You want to make sure that the anchor text, or the keywords used to link to another page on the site, are relevant to the page you are linking to so Google can identify what that page is about and increase the ranking. If you want to learn more about keywords, check out the beginner’s guide to choosing keywords to help you get started.

Write Creative Headlines

A good blog post will have a compelling headline or an H1 tag. You want to use relevant and intuitive keywords you’ve researched in the title of your blog. Have fun with the title, but make sure it’s still informative. A straightforward title isn’t necessarily bad, but a clever title is more likely to spark someone’s interest and will make them more inclined to read the blog or article. The creative title attracts human interest and using keywords in the title attracts Google because it will know that the blog is relevant to a person’s search query.

Stay Committed

It can be a challenge to start writing good blog content and generate leads in the beginning. The best advice is to stick to it, check your analytics to see which pages are performing well and others that aren’t, and hone your content strategy. An SEO strategy to increase traffic to your site is like a garden that requires proper care, maintenance, and patience in order for it to grow and flourish. If you commit to your blog and adjust your tactics, your website will grow over time as well. Just remember blogs can be either formal or informal depending on the topic and your goals for the site; they come in so many varieties. Although we do recommend making your blog at least 250 words, check out competitors who are ranking higher than you and note the features in their content that boost their rankings. If you write a 250-word blog while a similar blog ranking on page 1 of the SERPs has a word count of 750 and features beautiful images, you might want to consider changing your strategy.

Shape up your business online with the SEO Diet and start developing a good blog content strategy to entice readers to your site.

Sources:

SEO Diet – Chapter 18: Blogs – Join the Conversation

Infographic added on June 30, 2020.

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A few things you need to keep in mind in order to create relevant content:

Keep It Useful and Informative

You’ll want to keep your content valuable to your readers. You can do this in several ways, but one of the best ways you can keep your readers engaged is by answering questions they have. You can also include the questions themselves in your text. Answering questions in your content is a huge part of content marketing success.

Show Expertise, Authority, and Trust

Show the credibility of your site. Use information that’s backed by research, include citations, links, reviews, testimonials, and more. You should also include author bios linked to the person who provided the information being shared on your site. Doing so can help boost your site’s trustworthiness and online reputation.

Add Images – But Keep it Simple

Add images of your products, your team, or yourself to bring life to content. Keep your content clean with fonts and colors that are easy on the eyes. Include fun infographics that give readers an easy-to-understand overview of the topics you’re presenting.

While those are only a few of the many ways you can create relevant content for your website, content is an incredibly effective aspect of SEO. For more SEO secrets and ways to improve your SEO strategy, take the advice from the SEO expert, Joe Laratro. Get the SEO Diet book today!

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Fresh Content vs. Stale Content

The more frequently your site is updated with new blogs, articles, and webpages, the more frequently your website will be indexed by search engines. Fresh content is engaging and up-to-date. This not only has the potential to obtain better rankings, but also higher search traffic and lower bounce rates.

Opportunities for More Keyword Rankings

Traffic to your site will come from words other than your target keywords. Larger websites with more content have more long-tail keywords. The more you post fresh content on your site, the more opportunity you’ll have to rank for new, long-tail keywords. Remember not to keyword-stuff your content. Google looks at top-quality content that’s relevant to users. While your keywords should be within the content, it’s important that they be used naturally.

Increase the Rate of Repeat Visitors

Fresh content can provide new visitors with the information they’re looking for as well as new pieces for repeat visitors to engage in. If you start building a reputation for regularly adding content to your site, you will begin to garner visitor loyalty, which leads to word-of-mouth traffic and repeat visits.¹

While these are just a few of the benefits of regular content marketing, adding a continuous stream of content to your site is a goal that’s well worth the time and effort. Your website will become more valuable to users and search engines alike as it grows in quality content.

For more SEO secrets and ways to improve your SEO strategy, take the advice from the SEO expert, Joe Laratro. Get the SEO Diet book today!

Sources

1. Laratro, J. (2018) SEO Diet – Chapter 14: The Importance of Search Engine Real Estate. Fort Lauderdale, Florida.

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