Joe Laratro joined the Search Engine Optimization world in 1999. After running his own BBS in the late 80s and serving as CTO for one of the top SEO companies in the U.S. for 7 years, he has profound experience with the Internet. In that time, he serviced over 4,000 websites ranging from family-owned businesses to Fortune 100 companies including Shop.com, CBS Marketwatch, Wells Fargo Financial, and IBM UK.
In 2006, Joe founded Tandem Buzz, a boutique digital marketing agency in Fort Lauderdale that specializes in SEO, PPC, social media marketing, reputation management, and more. As president of Tandem Buzz, Joe focuses on under-serviced areas of digital marketing as well as training and education for all clients. The team at Tandem supplies clients with the SEO tools they need to succeed online. After listening to client’s questions and concerns, the SEO Diet was created!
SEO Diet was published in 2018 as a resource that helps businesses know what steps to take, when to take them, and how much of your resources you should dedicate to different activities on an on-going basis. The book is a how-to guide that will teach you everything your business needs to know about SEO, optimizing a website, and increasing organic traffic.
Not only is he the President of Tandem and a published author, Joe Laratro is also a Lead Moderator and on the Advisory Board of Pubcon, the premier search and social media conference in the United States. He has led several SEM training sessions on behalf of the South Florida Interactive Marketing Association (SFIMA). In addition, he is a Microsoft Certified Trainer and contributes to the search marketing industry by teaching for the University of San Francisco’s Online Marketing Certificate programs. He continues to shape the future of digital marketing through education and training.