What’s the SEO Diet?

The SEO Diet is a long-term plan, just like a diet plan, that will tell you which steps to take, when to take them, and how much of your resources you should dedicate to different activities on an ongoing basis. This book is a how-to guide that will teach you everything you need to know about optimizing your website, as well as what you need to do that will help increase organic traffic to your site and boost conversions!

  • 1

    Shape up your SEO strategy.

  • 2

    Trim the fat – the wasted time and resources.

  • 3

    Replace your SEO system with a lean, traffic-building plan.

  • 4

    Drive organic traffic to your site.

“The perfect book to help a business owner understand the principles of SEO and how they can leverage digital marketing to their advantage.”

Brittni Swenson

About the Author

Joe Laratro

Joe Laratro joined the Search Engine Optimization world in 1999. After running his own BBS in the late 80s and serving as CTO for one of the top SEO companies in the U.S. for 7 years, he has profound experience with the Internet.  In that time, he serviced over 4,000 websites ranging from family-owned businesses to Fortune 100 companies including Shop.com, CBS Marketwatch, Wells Fargo Financial, and IBM UK.

In 2006, Joe founded Tandem Buzz, a boutique digital marketing agency in Fort Lauderdale that specializes in SEO, PPC, social media marketing, reputation management, and more. As president of Tandem Buzz, Joe focuses on under-serviced areas of digital marketing as well as training and education for all clients. The team at Tandem supplies clients with the SEO tools they need to succeed online. After listening to client’s questions and concerns, the SEO Diet was created!

SEO Diet was published in 2018 as a resource that helps businesses know what steps to take, when to take them, and how much of your resources you should dedicate to different activities on an on-going basis. The book is a how-to guide that will teach you everything your business needs to know about SEO, optimizing a website, and increasing organic traffic.

Not only is he the President of Tandem and a published author, Joe Laratro is also a Lead Moderator and on the Advisory Board of Pubcon, the premier search and social media conference in the United States. He has led several SEM training sessions on behalf of the South Florida Interactive Marketing Association (SFIMA). In addition, he is a Microsoft Certified Trainer and contributes to the search marketing industry by teaching for the University of San Francisco’s Online Marketing Certificate programs. He continues to shape the future of digital marketing through education and training.

Contact the SEO legend to learn more about the SEO Diet and Tandem.

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Table of Contents

Much like a diet, your results are going to benefit greatly from strategies that are timeless and healthy, rather than a roller coaster of changes and a fad diet. This book focuses on timeless approaches, and is a great resource for anyone who wants to drive healthy traffic to their website. Whether you're new to digital marketing or a seasoned specialist, you're sure to find useful information in this book that will help your site reach a higher level of internet success. These are the main topics covered in the SEO Diet.

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Part I

Website Design
Structure, Bones, Muscles, and More

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Part II

Content Building Strategies
Protein – The Building Blocks for Everything

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Part III

Keyword and Phrase Selection
Carbohydrates – One Kind of Fuel

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Part IV

Link Building Strategies
Fat – The Fuel That Keeps Your Satisfied

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Part V

Testing and Tracking
Fiber – Keeps Things Moving in the Right Direction

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Part VI

Putting It All Together
Ongoing SEO for the Best Results

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