What’s the SEO Diet?

The SEO Diet is a long-term plan, just like a diet plan, that will tell you which steps to take, when to take them, and how much of your resources you should dedicate to different activities on an ongoing basis. This book is a how-to guide that will teach you everything you need to know about optimizing your website, as well as what you need to do that will help increase organic traffic to your site and boost conversions!

  • 1

    Shape up your SEO strategy.

  • 2

    Trim the fat – the wasted time and resources.

  • 3

    Replace your SEO system with a lean, traffic-building plan.

  • 4

    Drive organic traffic to your site.

“The perfect book to help a business owner understand the principles of SEO and how they can leverage digital marketing to their advantage.”

Brittni Swenson

About the Author

Joe Laratro

Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s. Joe served as CTO for one of the top SEO companies in the U.S. for 7 years. During his tenure, he serviced over 4,000 websites, ranging from mom-and-pop stores to Fortune 100 Companies like Shop.com, CBS Marketwatch, Wells Fargo Financial, and IBM UK. Joe is currently the president of Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale, Florida that Joe started in April of 2006 to focus on the under-serviced areas of online marketing. One of Tandem’s main areas of focus is training and education for all clients – supplying them with the tools they need to succeed online; hence, the SEO Diet was created!

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Table of Contents

Much like a diet, your results are going to benefit greatly from strategies that are timeless and healthy, rather than a roller coaster of changes and a fad diet. This book focuses on timeless approaches, and is a great resource for anyone who wants to drive healthy traffic to their website. Whether you're new to digital marketing or a seasoned specialist, you're sure to find useful information in this book that will help your site reach a higher level of internet success. These are the main topics covered in the SEO Diet.

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Part I

Website Design
Structure, Bones, Muscles, and More

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Part II

Content Building Strategies
Protein – The Building Blocks for Everything

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Part III

Keyword and Phrase Selection
Carbohydrates – One Kind of Fuel

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Part IV

Link Building Strategies
Fat – The Fuel That Keeps Your Satisfied

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Part V

Testing and Tracking
Fiber – Keeps Things Moving in the Right Direction

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Part VI

Putting It All Together
Ongoing SEO for the Best Results

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