Joe Laratro joined the Search Engine Optimization world in 1999. He has deep internet roots from running his own BBS in the late 80s. Joe served as CTO for one of the top SEO companies in the U.S. for 7 years. During his tenure, he serviced over 4,000 websites, ranging from mom-and-pop stores to Fortune 100 Companies like Shop.com, CBS Marketwatch, Wells Fargo Financial, and IBM UK. Joe is currently the president of Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale, Florida that Joe started in April of 2006 to focus on the under-serviced areas of online marketing. One of Tandem’s main areas of focus is training and education for all clients – supplying them with the tools they need to succeed online; hence, the SEO Diet was created!