In order to drive more traffic to your site, you’ll need to keep people interested in what you’re offering to them digitally – and it all begins with your content. In order to start creating content that’s relevant to your users, you first need to know who your target audience is, and what they want (so you can give it to them). You can start to create this content by thinking about what and why people search what they search – and it’s usually because they’re looking for answers.