brick background google my business

Why You Should Have a Google My Business Listing

Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1

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How to Create Relevant Content

In order to drive more traffic to your site, you’ll need to keep people interested in what you’re offering to them digitally – and it all begins with your content. In order to start creating content that’s relevant to your users, you first need to know who your target audience is, and what they want (so you can give it to them). You can start to create this content by thinking about what and why people search what they search – and it’s usually because they’re looking for answers.

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why you should be adding content to your site

Why You Should Be Adding Content to Your Site

A website rich with content provides you with more opportunities to achieve higher rankings in the SERPs. In Chapter 14 of the SEO Diet, Joe Laratro goes in depth by sharing strategies, tips, and techniques for you to follow in order to put a good content development system in place for your site. We’ll give you a brief rundown regarding why you should be adding content to your website on a regular basis.

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importance of keywords

The Importance of Keywords in SEO

One of the most important components of optimizing your web page is the appropriate use of keyword phrases. In the context of your SEO diet plan, think of keywords as the protein. Protein works as a building block for your tissues and cells. In your business, keywords are the building blocks for traffic to your site.1 SEO keywords range from single words to long-tail phrases. When they’re researched and optimized within your content, they’re what’s allowing the readers you’re targeting to find what they’re looking for out of their search query.

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SSL certificate security

Why You Need an SSL Certificate

As many digital marketers know and understand, Google put its users first. They’re always coming up with new ideas to give us everything we want from the internet, from how to bake a cake to where you can find the cheapest gas station near you. With that being said, Google is also very serious about browser security, which is where the SSL certificate comes in.

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search engine algorithm

About Search Engine Algorithms

Have you ever wondered how a search engine works? While they’re somewhat of a mystery, we can share some SEO secrets and explain to you the most basic information regarding how search engine algorithms work.

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seo terms dictionary

Common SEO Terms

Digital marketers all over the world use search engine marketing terminology when communicating with others in the industry. There are a countless number of terms related to search engine optimization, and we’ll touch on a few important ones below. Understanding the language is one of the first steps to learning the SEO basics. Become familiarized with the following SEO terms before you dive deep into the SEO Diet.

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seo tips computer with analytics

7 SEO Tips to Drive Traffic to Your Website

Anyone looking to shape up their social presence needs a good SEO strategy. Whether you are new to the game or looking for some new tricks, these seven tips will help you effectively build a strong marketing presence. Starting with the basics, effective keywords are just that – the key to success!

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