Our book was written by SEO experts who want you to have the power of SEO for your business. There are several key terms that are fundamental to understanding SEO. We’ve put together this SEO glossary of terms to help you understand the fundamentals of search engine optimization.
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Optimizing Images for SEO
Images on a page are what truly help to engage readers, making your content more attractive and pleasant to read. While images are great for the human eye, they’re equally important in terms of Search Engine Optimization. Google itself acknowledges the importance of imagery for website visitors and why you should be optimizing images for SEO.1 Here are a few tips for optimizing your images properly.
Are Press Releases Still Relevant?
Press releases are different than articles, blogs, or white papers. These pieces of content generally include a few paragraphs with a newsworthy topic. However, are press releases still relevant for SEO purposes in today’s world of the internet?
Why You Should Have a Google My Business Listing
Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1
How to Create Relevant Content
In order to drive more traffic to your site, you’ll need to keep people interested in what you’re offering to them digitally – and it all begins with your content. In order to start creating content that’s relevant to your users, you first need to know who your target audience is, and what they want (so you can give it to them). You can start to create this content by thinking about what and why people search what they search – and it’s usually because they’re looking for answers.
Why You Should Be Adding Content to Your Site
A website rich with content provides you with more opportunities to achieve higher rankings in the SERPs. In Chapter 14 of the SEO Diet, Joe Laratro goes in depth by sharing strategies, tips, and techniques for you to follow in order to put a good content development system in place for your site. We’ll give you a brief rundown regarding why you should be adding content to your website on a regular basis.
The Importance of Keywords in SEO
One of the most important components of optimizing your web page is the appropriate use of keyword phrases. In the context of your SEO diet plan, think of keywords as the protein. Protein works as a building block for your tissues and cells. In your business, keywords are the building blocks for traffic to your site.1 SEO keywords range from single words to long-tail phrases. When they’re researched and optimized within your content, they’re what’s allowing the readers you’re targeting to find what they’re looking for out of their search query.
How to Write Good Title Tags: A Checklist
As discussed in Chapter 5 of the SEO Diet, title tags are one of the most important pieces of meta data to your website and Google’s search engine. They tell the search engines and visitors what any given page on your site is about in a concise and accurate way. You can find the title tag along the top of your browser window when a page loads, and it will also show up as the big blue link in the SERPs. Every page on your website should have a meaningful and keyword-focused title tag. Here are expert tips on how to write title tags.
Why You Need an SSL Certificate
If you are new to the world of digital marketing and are getting ready to launch your first site, it is crucial to know the golden rule of the World Wide Web: Google put its users first. The search engine giant is always coming up with new ways to give users everything they want from the internet, from how to bake a cake to the cheapest gas station near you. Though its goal is to provide answers, Google is also very serious about browser security. This is why you want to make sure that you secure an SSL certificate when you are creating a website for a business. (more…)
About Search Engine Algorithms
Have you ever wondered how a search engine works? While they’re somewhat of a mystery, we can share some SEO secrets and explain to you the most basic information regarding how search engine algorithms work.