seo on whiteboard

How to Do SEO

Are you on a journey to learn SEO on your own? With the help of the SEO Diet, you can learn some of the most important SEO secrets, as well as learn SEO step by step to become a search engine marketing expert! While there is so much to dabble in when it comes to the world of digital marketing, below are some tips to take into consideration when creating an organic strategy for your website. If you take the time to learn all the secrets of the trade and follow our guidance, you can learn how to do SEO all on your own.


reading book of secrets

A Beginner’s Guide to Choosing Keywords

Keywords are a vital component of successful SEO, and it all starts with keyword research. For many people, SEO keywords are elusive and choosing the right keywords can feel like a guessing game. In Chapters 8, 9, and 12 of The SEO Diet, Joe Laratro explains how to choose keywords. There are several SEO keyword tools you can take advantage of to choose the right keywords.


gummy bear junk food

Banish Junk Food – Bad SEO Practices to Avoid

Any diet can be ruined by a big round of junk food bingeing, and SEO is no different. Months or years of proper SEO practices can be derailed by bad SEO practices. You’ll find plenty of tips for proper site optimization on our SEO blog, but what about things to avoid when marketing your site?


reading a dictionary

Basic SEO Terms to Understand

Our book was written by SEO experts who want you to have the power of SEO for your business. There are several key terms that are fundamental to understanding SEO. We’ve put together this SEO glossary of terms to help you understand the fundamentals of search engine optimization.


naming images on laptop

Optimizing Images for SEO

Images on a page are what truly help to engage readers, making your content more attractive and pleasant to read. While images are great for the human eye, they’re equally important in terms of Search Engine Optimization. Google itself acknowledges the importance of imagery for website visitors and why you should be optimizing images for SEO.1 Here are a few tips for optimizing your images properly.


newspapers in a stack

Are Press Releases Still Relevant?

Press releases are different than articles, blogs, or white papers. These pieces of content generally include a few paragraphs with a newsworthy topic. However, are press releases still relevant for SEO purposes in today’s world of the internet?


brick background google my business

Why You Should Have a Google My Business Listing

Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1


computer and breakfast creating content

How to Create Relevant Content

In order to drive more traffic to your site, you’ll need to keep people interested in what you’re offering to them digitally – and it all begins with your content. In order to start creating content that’s relevant to your users, you first need to know who your target audience is, and what they want (so you can give it to them). You can start to create this content by thinking about what and why people search what they search – and it’s usually because they’re looking for answers.


why you should be adding content to your site

Why You Should Be Adding Content to Your Site

A website rich with content provides you with more opportunities to achieve higher rankings in the SERPs. In Chapter 14 of the SEO Diet, Joe Laratro goes in depth by sharing strategies, tips, and techniques for you to follow in order to put a good content development system in place for your site. We’ll give you a brief rundown regarding why you should be adding content to your website on a regular basis.


importance of keywords

The Importance of Keywords in SEO

One of the most important components of optimizing your web page is the appropriate use of keyword phrases. In the context of your SEO diet plan, think of keywords as the protein. Protein works as a building block for your tissues and cells. In your business, keywords are the building blocks for traffic to your site.1 SEO keywords range from single words to long-tail phrases. When they’re researched and optimized within your content, they’re what’s allowing the readers you’re targeting to find what they’re looking for out of their search query.