End of Year SEO Checklist
As 2019 draws to a close, it’s time to reevaluate your SEO strategy. As a gift to all of our dedicated readers, we’ve outlined a few items you should include on your end of year SEO checklist. Finish the year strong and prepare for 2020 with these top SEO tips.
Familiarize Yourself with the Year’s Google Updates
Google generally doesn’t announce their updates nor what they entail, but there have been a few core algorithm updates this year and SEO experts jumped into research mode to figure out what changed and what it means for SEO strategies. At the top of your end of year SEO checklist, you should include a closer examination of the updates Google has released throughout the year if you haven’t already. Research not only what Google has to say about the algorithm changes, if anything, but other digital marketing journals and publications as well to gain more insight. Review your metrics in Google Analytics and Google Search Console and note the areas of your site where there was a drastic change that’s possibly the result of an update. It is also crucial for people to compare this year’s analytics to the previous year’s analytics to see if there are any repeating trends. Google Analytics can improve business growth and help you develop a strategy for the upcoming year.
Schedule Your Site Migration in the New Year
If you’re preparing for a site migration, it might be a better idea to wait until the new year. Unless it is something urgent that needs to be addressed immediately, waiting until the new year is more beneficial to your business because you retain all the holiday traffic you are likely to draw. You can use these last remaining months before the new year to learn all about site migrations and the most efficient and effective strategy for a smooth transition. Create a site migration checklist to make sure you don’t forget to do any important tasks in this complex process and prepare the necessary tools and components so that you’re good to go with the migration once the new year starts.
Utilize Social Media
Holidays are a great time to celebrate and a perfect opportunity to boost traffic to your website through social media. Implement a holiday social media strategy and take advantage of the overall holiday cheer that boosts people’s mood during this time of year. Make sure you have an audience willing to share your posts to help build traffic.
Think about ways you can refresh content to make it relevant for the new year and add them to your end of year SEO checklist. Review the content on your website, change the dates and follow up on any news-related blogs with recent updates about the topic. Make sure to indicate that the addendum is, indeed, an update and include the date. If you haven’t crawled your site for 404 errors in a while, this is the time to do so. By crawling your site, you can find the broken URLs and redirect each of them to the appropriate pages to ensure users on your site aren’t running into pages that are no longer active. Your URLs should be evergreen so it will continue to rank and gain traffic beyond the year it was created.
Fully Optimize Your Website
Though you’ve read through your end of year SEO checklist, ask yourself if you’re ready to follow through and optimize. Consider hiring an SEO agency to help you ring in the new year with a freshly optimized site while you’re managing the business during the busy holiday season. You can pick up the holy grail that is the SEO Diet book here.