naming images on laptop

Optimizing Images for SEO

Images on a page are what truly help to engage readers, making your content more attractive and pleasant to read. While images are great for the human eye, they’re equally important in terms of Search Engine Optimization. Google itself acknowledges the importance of imagery for website visitors and why you should be optimizing images for SEO.1 Here are a few tips for optimizing your images properly.


newspapers in a stack

Are Press Releases Still Relevant?

Press releases are different than articles, blogs, or white papers. These pieces of content generally include a few paragraphs with a newsworthy topic. However, are press releases still relevant for SEO purposes in today’s world of the internet?


brick background google my business

Why You Should Have a Google My Business Listing

Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1