writing content for a blog

A Strategy for Writing Good Blog Content

Writing good blog content can generate traffic to your site which has the potential to turn into leads. The content should be relevant and reliable in order to turn first-time users into returning users. In the SEO Diet book, we break down how to write good blog content.

What’s the Buzz?

Good blog content is current, it’s relevant to what’s going on in the world and specifically your industry.  Staying up to date on the trends emerging in your area of expertise as well as topics people are talking about is key in brainstorming content ideas that would do well on the world wide web. A great way to do this is to set up Google alerts and enable notifications across your social media platforms and forums. You can find inspiration for content topics in the unlikeliest places, especially if you give it a creative spin to make it relevant to your business and help it stand out in the midst of all the news people are bombarded with every day. If you are passionate about the topic and you enjoy writing the piece, readers will be able to tell and are more likely to return for more content.

Research Keywords

An interesting topic isn’t enough, though. Writing good blog content means producing good work. Anyone can write words, but you need the right words, a voice, and a point of view. Writing good blog content involves the strategic use of appropriate SEO keywords in order for major search engines to find your blog and rank it higher so people can find it. The experts of an SEO agency are masters at developing a content strategy the incorporates valuable keywords to ensure that articles and blogs are “fit to be found.” Keywords and interlinking go hand in hand as well. You want to make sure that the anchor text, or the keywords used to link to another page on the site, are relevant to the page you are linking to so Google can identify what that page is about and increase the ranking. If you want to learn more about keywords, check out the beginner’s guide to choosing keywords to help you get started.

Write Creative Headlines

A good blog post will have a compelling headline or an H1 tag. You want to use relevant and intuitive keywords you’ve researched in the title of your blog. Have fun with the title, but make sure it’s still informative. A straightforward title isn’t necessarily bad, but a clever title is more likely to spark someone’s interest and will make them more inclined to read the blog or article. The creative title attracts human interest and using keywords in the title attracts Google because it will know that the blog is relevant to a person’s search query.

Stay Committed

It can be a challenge to start writing good blog content and generate leads in the beginning. The best advice is to stick to it, check your analytics to see which pages are performing well and others that aren’t, and hone your content strategy. An SEO strategy to increase traffic to your site is like a garden that requires proper care, maintenance, and patience in order for it to grow and flourish. If you commit to your blog and adjust your tactics, your website will grow over time as well. Just remember blogs can be either formal or informal depending on the topic and your goals for the site; they come in so many varieties. Although we do recommend making your blog at least 250 words, check out competitors who are ranking higher than you and note the features in their content that boost their rankings. If you write a 250-word blog while a similar blog ranking on page 1 of the SERPs has a word count of 750 and features beautiful images, you might want to consider changing your strategy.

 

Shape up your business online with the SEO Diet and start developing a good blog content strategy to entice readers to your site.

Sources:

SEO Diet – Chapter 18: Blogs – Join the Conversation

 

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