writing content for a blog

A Strategy for Writing Good Blog Content

Writing good blog content can generate traffic to your site which has the potential to turn into leads. The content should be relevant and reliable in order to turn first-time users into returning users. In the SEO Diet book, we break down how to write good blog content.


traffic on analytics

How Analytics Can Improve Business

Growing a business organically takes a lot of planning, dedication, and hard work. Sometimes it’s hard to understand the challenges your business is facing or where there are opportunities for growth. But in today’s modern world, Google Analytics is a tool that can improve your business and help you understand what is working for your company and what is not.


brick background google my business

Why You Should Have a Google My Business Listing

Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1


SSL certificate security

Why You Need an SSL Certificate

If you are new to the world of digital marketing and are getting ready to launch your first site, it is crucial to know the golden rule of the World Wide Web: Google put its users first. The search engine giant is always coming up with new ways to give users everything they want from the internet, from how to bake a cake to the cheapest gas station near you. Though its goal is to provide answers, Google is also very serious about browser security. This is why you want to make sure that you secure an SSL certificate when you are creating a website for a business. (more…)

search engine algorithm

About Search Engine Algorithms

Have you ever wondered how a search engine works? While they’re somewhat of a mystery, we can share some SEO secrets and explain to you the most basic information regarding how search engine algorithms work.