As discussed in Chapter 5 of the SEO Diet, title tags are one of the most important pieces of meta data to your website and Google’s search engine. They tell the search engines and visitors what any given page on your site is about in a concise and accurate way. You can find the title tag along the top of your browser window when a page loads, and it will also show up as the big blue link in the SERPs. Every page on your website should have a meaningful and keyword-focused title tag. Here are expert tips on how to write title tags.

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