seo terms dictionary

Common SEO Terms

Digital marketers all over the world use search engine marketing terminology when communicating with others in the industry. There are a countless number of terms related to search engine optimization, and we’ll touch on a few important ones below. Understanding the language is one of the first steps to learning the SEO basics. Become familiarized with the following SEO terms before you dive deep into the SEO Diet.

Alt Text – A description of an image in your website’s HTML, which allows the search engine crawlers to understand the images (because they cannot see the images like humans do).


Backlinks – A link placed on someone else’s website that points back to your site. Obtaining reputable backlinks will improve your search engine rankings.


Black Hat SEO – The name for the SEO practices that are known for being manipulative or unethical, which can hurt a website’s rankings.


Conversion – An achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.


Crawler – Also known as a bot or a spider. A program that search engines use to crawl websites and collect information to add to a search engine’s index.


Directory – A list of websites usually separated by related categories that uses human reviewers. Major directories include Superpages, Infogroup, Yellow Pages, Citysearch, Hotfrog, Yelp, and more. Directories are valuable SEO tools for improving listings and backlinks.


Engagement Metrics – Methods used to measure how users interact with your webpages and content, such as click-through rate, conversion rate, bounce rate, time on page, new vs. returning visitors, dwell time, and more. Metrics can help assess the success of your SEO strategy.


Heading – H1-H6 heading tags that should incorporate your target keywords and be used naturally to separate your content into sections based on importance. These tags visually break up a page and help search engine crawlers better understand your content.


Link Building – The process of obtaining backlinks to your page/website.


Meta Description – A short description of a blog, page, or post, used by search engines. The description is not displayed on the page, but in the search results.


SEO- That’s the reason we’re here! SEO stands for Search Engine Optimization, which is a digital marketing technique that’s used to optimize websites for better standings in search engines.


SERP – Search Engine Results Pages, which refers to the pages that are displayed when you enter a query on Google.


Title Tag – How search engines find out what the page is about. This is visible to humans in the browser’s title bar. Every page has a title tag.


White Hat SEO – The name for all SEO practices that search engines encourage you to use, which will boost your rankings, your reputation, and your credibility.


While we simply cannot cover every technical term, you can better understand SEO when you have a grasp on the most basic concepts. Joe Laratro goes more in depth in his SEO book, SEO Diet, providing readers with SEO secrets and how to do SEO to improve your organic search rankings. Get the SEO Diet book today to learn how to shape up your business online!

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