naming images on laptop

Optimizing Images for SEO

Images on a page are what truly help to engage readers, making your content more attractive and pleasant to read. While images are great for the human eye, they’re equally important in terms of Search Engine Optimization. Google itself acknowledges the importance of imagery for website visitors and why you should be optimizing images for SEO.1 Here are a few tips for optimizing your images properly.

Use high-quality, relevant, unique images.

An image that’s unrelated to the content is not only confusing for the reader, but makes your page look bad in general. You want to use high-quality images that are relevant to what your page is about. As far as using stock photos on your site, using unique images that are appealing leave far more of an impression on readers than photos that are being used on several websites across the board.

Choose the right size image.

Images with higher resolution and larger dimensions slow down your page load times. While they can look great on your site, they’re simply impractical. To optimize your images properly, scale down the file size so you can keep the image quality, as well as a faster page speed.

Use alt tags.

Providing an alt text for every image will not only speak straight to search engine crawlers but will also show text for every image if a browser is having trouble loading it. To optimize images for SEO with alt tags, include the primary keyword for the page and something descriptive about the image itself.

What should I name my images?

Lengthy filenames and descriptions are a no-go. Google prefers a filename that’s short, yet descriptive. The filename should be descriptive of what’s actually in the image, but not keyword stuffed. Try to keep image names down to five words or less. Hyphens and spaces are also more helpful than five words that are not separated. For example, an image of a woman holding the SEO Diet book can be female-holding-seo-diet-book, rather than femaleholdingseodietbook.


In Chapter 23 of SEO Diet, we go over optimizing non-traditional content, such as images, PDF documents, videos, etc. For more SEO secrets and ways to improve your SEO strategy, take the advice from the SEO expert, Joe Laratro. Get the SEO Diet book today!



  1. Search Console Help – Google Image Best Practices
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