traffic on analytics

How Analytics Can Improve Business

Growing a business organically takes a lot of planning, dedication, and hard work. Sometimes it’s hard to understand the challenges your business is facing or where there are opportunities for growth. But in today’s modern world, Google Analytics is a tool that can improve your business and help you understand what is working for your company and what is not.

How Google Analytics Work

Before we can understand how Google Analytics can improve business, we must know how Analytics works as a system. According to Google Analytics, they work with a JavaScript code embedded in the pages on your website. Once users visit your website and view a page, the JavaScript code references a JavaScript file which then executes a tracking operation for Analytics.

Understand the Analytic Information

According to the SEO Diet, web analytics programs let you track several things that will help you see what is going on with your business. You do not have to be a math wizard or have a degree to understand the numbers shown. Once you take a closer look into the analytical system in Google you can check the data for the day, the month, and the year to see where the site is doing well and where the site is struggling.  By showing the drops and increases in traffic, you can narrow down potential issues and focus your efforts to improve those pages or areas on your site that aren’t doing well. You can make changes to your website and determine if you want to improve your user experience or reach out to an SEO agency that can help organically improve a site’s analytics.

Create an SEO Strategy

An SEO strategy that tries a variety of tactics can be advantageous for your business. An SEO agency will be able to look at analytics for you on a monthly or even weekly basis. This will save you time trying to understand the whole analytical approach and what these numbers truly mean.

When creating a strategy, one thing an SEO agency will pay attention to is the bounce rate. It is a percentage of the number of visits where the user leaves the site without browsing any other page on that website, so ideally this number should be low. If a person is leaving the main page without exploring the site further, perhaps you may need to optimize the page with better keywords or include more interlinking.

Analytics can improve businesses in more ways than one, but you must have good idea of how to use that knowledge or hire a team of experts to implement effective tactics. You can learn more about what analytics can do for your business by grabbing a copy of the SEO Diet book here.


Google – Tracking Code Overview

SEO Diet – Chapter 31: Testing and Tracking

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How to Do SEO



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