seo on whiteboard

How to Do SEO

Are you on a journey to learn SEO on your own? With the help of the SEO Diet, you can learn some of the most important SEO secrets, as well as learn SEO step by step to become a search engine marketing expert! While there is so much to dabble in when it comes to the world of digital marketing, below are some tips to take into consideration when creating an organic strategy for your website. If you take the time to learn all the secrets of the trade and follow our guidance, you can learn how to do SEO all on your own.

Perform Keyword Research

It’s essential to implement keyword research at the beginning of your SEO journey. Keywords are very important to your overall organic strategy because it provides insight into the words and the phrases that your potential customers are using to search for products and services that you offer.

Research Competitors

After researching the products and services that your business offers and what your potential customers may be searching, it’s time you understand the competition. Pay attention to the most popular websites that show up in the search engine results that are similar to your business. Ask yourself:

  • What is this company doing well that I am not?
  • What content gaps do I have on my site?
  • What do they have on their website that catches my eye?

Post Content Regularly

Added new content to your site and keep consistent is key. You can write blogs, post pictures, share relevant news, and more, to maximize the visibility of your site and resonate with your targeted audience.

Become Familiar with Google Analytics

You need to be tracking your performance. Google Analytics is one of the best ways to measure your optimizations and pay attention to what’s working and what’s not.

To analyze the performance of your SEO efforts in Google Analytics:

  1. Click Acquisition
  2. Click All Traffic
  3. Click Channels
  4. Click Organic Search

Keep Up with SEO Blogs

If you want to stay up to date with all the new and past news for search engine optimization, following an SEO blog can keep you in the know, and you can also refer to old, yet informative content. Some of our favorite SEO blogs are on Moz, Search Engine Land, Ahrefs, SEMRush, and Search Engine Watch. Some may offer even offer a series of SEO tutorials that can help you learn.

Get Help from a Marketing Agency

Search engine optimization costs time and money. If you’re short on time but have money, an SEO agency is always an option. SEO efforts are an on-going, ever-changing, vital necessity for your website’s online presence and your brand’s reputation and awareness. If you enlist the help of digital marketing professionals, you can get your site in a good position in the search engine result pages without having to do all the work by yourself.

 

In his book, the SEO Diet, SEO expert Joe Laratro provides helpful information on how to do SEO in order to build a high-performing website and increase your rankings in the search engine results. You can get the SEO Diet here.

 

Related Reading

How to Create Relevant Content

7 SEO Tips to Drive Traffic to Your Website

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