why you should be adding content to your site

Why You Should Be Adding Content to Your Site

A website rich with content provides you with more opportunities to achieve higher rankings in the SERPs. In Chapter 14 of the SEO Diet, Joe Laratro goes in depth by sharing strategies, tips, and techniques for you to follow in order to put a good content development system in place for your site. We’ll give you a brief rundown regarding why you should be adding content to your website on a regular basis.

Fresh Content vs. Stale Content

The more frequently your site is updated with new blogs, articles, and webpages, the more frequently your website will be indexed by search engines. Fresh content is engaging and up-to-date. This not only has the potential to obtain better rankings, but also higher search traffic and lower bounce rates.

Opportunities for More Keyword Rankings

Traffic to your site will come from words other than your target keywords. Larger websites with more content have more long-tail keywords. The more you post fresh content on your site, the more opportunity you’ll have to rank for new, long-tail keywords. Remember not to keyword-stuff your content. Google looks at top-quality content that’s relevant to users. While your keywords should be within the content, it’s important that they be used naturally.

Increase the Rate of Repeat Visitors

Fresh content can provide new visitors with the information they’re looking for as well as new pieces for repeat visitors to engage in. If you start building a reputation for regularly adding content to your site, you will begin to garner visitor loyalty, which leads to word-of-mouth traffic and repeat visits.1

While these are just a few of the benefits of regular content marketing, adding a continuous stream of content to your site is a goal that’s well worth the time and effort. Your website will become more valuable to users and search engines alike as it grows in quality content.

For more SEO secrets and ways to improve your SEO strategy, take the advice from the SEO expert, Joe Laratro. Get the SEO Diet book today!




  1. Laratro, J. (2018) SEO Diet – Chapter 14: The Importance of Search Engine Real Estate. Fort Lauderdale, Florida.
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