keywords for content

Keywords to Consider for Your Content Strategy

Any good SEO agency will tell you how important keywords are when you are trying to increase traffic to your website. In the SEO Diet, we break down the three different types of keywords to consider. When you’re choosing the right keywords for your next content strategy, it’s important to think about your intent.

(more…)

google analytics growth chart

3 Reasons Why You Need Google Analytics for Business Growth

Google Analytics is an underestimated tool that is used to track the growth of your business. By using Google Analytics, an SEO agency or even business owners can monitor the progress or errors that occur within your business. If you just take the time to learn a little about why you need Google Analytics for business growth, your business can prosper in ways you never imagined.

(more…)

brick background google my business

Why You Should Have a Google My Business Listing

Especially if you’re working on a location-based SEO strategy, you’ll want to start by creating a Google My Business listing. The first question you might ask is: Is Google My Business Free? Yes! This is a free tool from Google that helps business owners manage their online presence. It shows your business name, address, phone number, hours, reviews, and website link in relevant search results. Whether you own a mom-and-pop shop or a multi-location franchise nationwide, you are going to benefit greatly from Google My Business.1

(more…)

computer and breakfast creating content

How to Create Relevant Content

In order to drive more traffic to your site, you’ll need to keep people interested in what you’re offering to them digitally – and it all begins with your content. In order to start creating content that’s relevant to your users, you first need to know who your target audience is, and what they want (so you can give it to them). You can start to create this content by thinking about what and why people search what they search – and it’s usually because they’re looking for answers.

(more…)

why you should be adding content to your site

Why You Should Be Adding Content to Your Site

A website rich with content provides you with more opportunities to achieve higher rankings in the SERPs. In Chapter 14 of the SEO Diet, Joe Laratro goes in depth by sharing strategies, tips, and techniques for you to follow in order to put a good content development system in place for your site. We’ll give you a brief rundown regarding why you should be adding content to your website on a regular basis.

(more…)

importance of keywords

The Importance of Keywords in SEO

One of the most important components of optimizing your web page is the appropriate use of keyword phrases. In the context of your SEO diet plan, think of keywords as the protein. Protein works as a building block for your tissues and cells. In your business, keywords are the building blocks for traffic to your site.1 SEO keywords range from single words to long-tail phrases. When they’re researched and optimized within your content, they’re what’s allowing the readers you’re targeting to find what they’re looking for out of their search query.

(more…)

seo tips computer with analytics

7 SEO Tips to Drive Traffic to Your Website

Anyone looking to shape up their social presence needs a good SEO strategy. Whether you are new to the game or looking for some new tricks, these seven tips will help you effectively build a strong marketing presence. Starting with the basics, effective keywords are just that – the key to success!

(more…)